Learn About the Science of Marine Biology

The field of marine biology -- or becoming a marine biologist -- sounds fascinating, doesnt it? Whats involved in marine biology, or becoming a marine biologist? First, its important to understand what, exactly, makes up the marine biology branch of science. Marine biology is the scientific study of plants and animals that live in salt water. When many people think about a marine biologist, they picture a dolphin trainer. But marine biology is so much more than making a dolphin -- or sea lion -- follow commands. With the oceans covering over 70 percent of the Earth’s surface and providing habitat for thousands of species, marine biology is a very broad field. It involves a strong knowledge of all science along with principles of economics, legal matters, and conservation. Becoming a Marine Biologist A marine biologist, or someone who studies marine biology, can learn about a variety of organisms during their education from tiny plankton only visible under a microscope to the largest whales that are over 100 feet long. Marine biology can also include the study of different aspects of these organisms, including the behavior of animals in the ocean environment, adaptations to living in salt water and interactions between organisms. As a marine biologist, one would also look at how marine life interacts with different ecosystems such as salt marshes, bays, reefs, estuaries, and sand bars. Again, its not just learning about things that inhabit the ocean; its also about conserving resources and protecting a valuable food supply. Plus, there are many research initiatives to discover how organisms can benefit human health. Marine biologists have to have a thorough understanding of chemical, physical, and geological oceanography. Other people who study marine biology do not go on to conduct research or work for activist organizations; they can wind up teaching others about the vast scientific principles that make up the field. In other words, they can become teachers and professors at universities and colleges. Tools to Study Marine Biology The oceans are difficult to study, as they are vast and foreign to humans. They also vary depending on geographic locations and environmental factors. Different tools used to study the oceans include sampling mechanisms such as bottom trawls and plankton nets, tracking methods and devices such as photo-identification research, satellite tags, hydrophones, and â€Å"critter cams,† and underwater observation equipment such as remotely operated vehicles (ROVs).   Importance of Marine Biology Among other things, the oceans regulate climate and provide food, energy, and income. They support a variety of cultures. They are so important, yet there is so much we don’t know about this fascinating environment. Learning about the oceans and the marine life inhabiting them is becoming even more critical as we realize the importance of the oceans to the health of all life on the planet.

Essay on Gender and Power in the United States - 1869 Words

The United States has been a patriarchy since its founding in 1776. This is largely in part due to the values of the Christian church which demonizes the nature of women and claims that they are weak and easily corrupted and have been this way since the Biblical story of Adam and Eve(GENESIS 2:4-3:24). Thus women were rarely trusted with positions of power and were only seen as valuable for bearing children and tending the home. They were sold as property to the highest bidder and accused of being whores or witches if they did not conform to their father’s or husband’s wishes. The United states has certainly made enormous progress in the way that women are treated. The female populace has gone from being considered little better than†¦show more content†¦This ad is multidimensional in the way that it demeans women. The first layer is equating the women with inanimate objects. The women are being scaled down to the size of beer bottles as though they were barbie dolls, meant to be played with and molded by the hands of the viewer. The model lays with her legs spread and her chest pushed out in a hypersexualized submissive pose. She looks up at the viewer with a coy smile. Ads like these are meant to sell to an adult male audience. They are made by men with the intention of making money and the understanding that if you offer a typical American male the idea of sex with a physically attractive woman and equate that to a product, he will buy almost anything. This type of imagery also affects how women feel that they should act. Viewing images of women as sex objects in these submissive poses causes women to feel that they are only valuable if they fit the ideals put in place by the heterosexual male gaze. What about when women are the ones being advertised to? Well American Apparel and many other companies think that female objectifications sells just as well to women as to men. Why is this true? Because women are taught by advertisers that in order to be considered successful and happy we need to fit the ideals of the male gaze. American Apparel’s ads have developed a reputation for showing scantily clad young women in vulnerable and pornographic positions. In an ad entitled â€Å"Bodysuits andShow MoreRelatedPhilippines Annexation and US Masculinity1258 Words   |  5 Pagesï » ¿In 1898, the United States of America was in the midst of a complete remolding of the nations reputation. Just having recently ended the Civil War among the states in the United States and once again forging war with the Spanish-American War, the United States was after a more masculine image and reputation. 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Gender roles areRead MoreEconomic Disparities Of The United States1176 Words   |  5 PagesWhat Are Some of the Economic Disparities in the United States That Occur Along Geographical, Gender, and Ethnic Dimensions The United States is a vast, diverse region that offers a wide range of economic opportunity. Since the United States is so big, there are a lot of differences between the economy in various regions, genders, and ethnic groups. Some of these variations in the economy are good creating a diverse economy with many different kinds of resources and goods. Some differences, howeverRead MoreBeing A Male And A Female Essay1747 Words   |  7 PagesMinister Benazir Bhutto, and Prime Minister Indira Ghandi were all powerful female leaders from their respected countries. Today we strive for equality weather it is male, female, race, color, age, or caste. 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Research Real Estate Data Set Free Essays

Abstract In this paper the team analyzed three scholarly articles relating to our study. Furthermore, the team also analyzed additional data sets to include more variables like bedrooms and bathrooms in our investigation to test our hypothesis which shows that the results are consistent with the hypothesis. The population size, primary and secondary data, using unbiased information and applying ethics are also discussed in detail. We will write a custom essay sample on Research Real Estate Data Set or any similar topic only for you Order Now Real Estate Data Set II As we begin the final stages of our project it is important to understand the process of applied research and how one or more variable have an impact on the dependable variable. It is important to understand why research is necessary and how we apply research to get answers to issues. The team analyzed thirty date sets to research homes with or without a pool, with or without a garage, and on the proximity of the house to the city, and how those factors affected the selling prices of homes. Furthermore, the team also analyzed more data sets to include more variables like bedrooms and bathrooms. Six bedrooms, three bath houses will sell for more than a one bedroom, one bath houses, regardless of whether it has a pool or garage. As we go forward with this assignment and analyze more data collection sets, it seems that the hypothesis that we proposed is the right one. Our hypothesis is based around the concept of human prioritization and its role in home selection. Additionally, the team researched three scholarly articles that are pertinent to our study to help us understand why the research is important and necessary. The first article uses analysis to discuss the connection between the selling price of a home and â€Å"Time on the Market† (TOM) (Sirmans, et al, 2010). It states that the longer the house is on the market the lower the selling price of the house. The study uses data sets to examine single family homes and whether the TOM co-efficient is susceptible to location, income of families, wealth and time. The results proved that the TOM co-efficient is sensitive to the variables and there is a significant relationship between TOM and the selling prices (Sirmans et al, 2010). It also states that selling prices and TOM is a very complicated because ellers / buyers want to maximize the price, while sellers want to sell at the top price buyers want to purchase at the lowest price. The second article discusses the study of how technology of real estate is changing and how important technology is key to gather important data from private and public sources for the real estate industry. Many studies have been published about the impact of the information on the real estate industry, on market size and efficiency, and market innovation. These studi es have proven that email and the use of internet are used as a positive marketing tool. Survey questions were developed to gather information about real estate agents and their attitude about using information technology as marketing their services. The results were positive and all that were surveyed viewed that information technology was key in some areas. Internet usage got a high score along with online research but personal webpage’s indicated a lower score (Acharya et al, 2010). The third article examined that in real estate development there is a need for risk assessment techniques to assess the impact of the project. The article is based on an exploratory survey which data was collected through interviews and a questionnaire. The study was conducted in the Thailand area using Thai real estate development companies. The study revealed that there are no systematic techniques to deal with the concerns of economic and political risks (Khumpaisal et al, 2010). All three articles focus on real estate research and how information is collected and used in different studies. All three article discuss how data, the collection of the data and the usage of the data play an important part while conducting research. When conducting research it is often difficult, or impractical to test the entire population. Many issues can arise, such as time consumption, cost, and redundant information. Often it is possible for researchers to draw conclusions based on population samples. This is when we test a small portion of the population and draw conclusions on the entire population based on the sample results. For our research the sample of thirty homes came from a larger sample of one hundred six homes. These homes were a sample of homes in one state, across five townships. For our research we decided to limit the sample to around thirty homes of similar qualities (outside of the variables we are testing). The reason we do this is to be sure there isn’t an outside, unknown variable affecting the experiment. Therefore we chose homes that are between two and three bedrooms, with two bathrooms. This gave us a sample of thirty-one homes. For this particular research, it is possible to see the affects of different variables on home prices. Also, with more than thirty samples it is also possible to eliminate outliers that may skew averages. For example, if we only tested three homes and two of them were priced outrageously, we wouldn’t be able to draw valid conclusions. However, by testing thirty-one homes, we can eliminate outliers. There are many possible sources of bias and error when testing a hypothesis with only sample of the population. In our case, we could simply omit homes that disprove our hypothesis. One reason for this is if we were working for a real estate company and they want to see which homes can make them the most money, and we know there are a lot of homes near the city center for sale. If we omit homes far away from the city that are selling for more, our bias has caused us to give false findings. Not all omissions are intentional. Sometimes errors are simply made in the research process. For example, with our research we could have included homes with any number of bedrooms. This would have resulted in data that may not have been practical for our research. For example, the complete data set included homes with up to eight bedrooms. If we were to compare that to a home with only two bedrooms the fact that either had a pool, or garage, or was close to the city would have been negligible. Again, we chose to only test similar homes in respect to number of bedrooms and bathrooms in order to prevent this error. It is necessary to collect primary data when a researcher cannot find the data needed in secondary sources. Some methods of primary research would include observation, postal surveys, telephone interviews, online surveys, face to face surveys, focus groups, and test marketing. Observation works well in retail markets. Observing consumer behavior provides many insights, although can sometimes leave unanswered questions. Postal surveys are great because they are relatively cheap with the ability to cover a wide geographical area. However, response rates are minimal and can take quite some time before any of the surveys are returned. Telephone interviews allow quicker feedback than a postal survey but any potential customers are usually hesitant on giving anything but short answers. Increasingly popular and at relatively low cost, surveys online are widely used by growing businesses as a way of gathering the views of potential and existing customers. Face to face surveys are sometimes costly, but a great way to get individual detailed insight, while focus groups are a good way of getting detailed information about customer preferences and tastes. Test marketing involves picking a small section of the market and selling a new product in order to assess customer reaction. This primary research can be a great predictor of how a new product or service will be received by the larger market. Primary research is the preferred research and conducted all of the time. National polls and surveys collect the population’s thoughts about proposals or particular political figures, journalists use it as their primary means of reporting events as well as news, and organizations collect data on their market trends and consumer base. When conducting research in professional or academic settings, the researcher needs to be aware of the ethics behind the research activity Ethical issues arise throughout any piece of all research. These issues often turn into political ones, and there are also close connections between issues around participation and ethical concerns. Ethical issues also have a tendency to turn into questions of trust. The researcher is the research instrument therefore the reader and/or user of qualitative research must be able to trust the researcher to have followed the proper procedures. There are quite a few key phrases which describe the system of ethical protections that medical research and the contemporary social establishments have created such as, voluntary participation, informed consent, confidentiality, anonymity, and rights to service, to better protect the research participant’s rights. When conducting research it is important to understand all stages of the research and apply good practices such as using unbiased sources and clear and ethical standards. Even when clear ethical standards and principles are in place, there will be times when the rights of potential participants runs up against the need to do accurate research. No set of standards can possibly anticipate every ethical circumstance. Furthermore, there needs to be a procedure that assures that researchers will consider all relevant ethical issues in formulating research plans (Trochim, 2006). References Acharya N, R. et al (2010). Influence of Email marketing on Real Estate Agent Performance: Journal of Real Estate Literature, 2010, v. 18, issue. 2. Retrieved from https://ehis. ebscohost. com/eds/pdfviewer/pdfviewer? vid=4hid=124sid=20ac27d 8-422b-4f27-a523-f24b0ea694e2%40sessionmgr110. Khumpaisal,S et al (2010). An Examination of Thai practitioners’ perceptions of risk assessment techniques in real estate development projects: Journal of Retail Leisure Property. Retrieved from https://ehis. ebscohost. com/eds/pdfviewer/pdfviewer? vid=5hid=124sid=20ac27d8-422b. Sirmans,G. S. et al (2010). A Meta Analysis of Selling Price and Time –on –the Market: Journal of Housing Research, 2010, Vol. 19 Issue 2. Retrieved from https://ehis. ebscohost. com/eds/pdfviewer/pdfviewer? vid=4hid=124sid=20ac27d8-422b-4f27-a523-f24b0ea694e2%40sessionmgr110. Trochim, W. (2006). Research methods knowledge base. Retrieved from http://www. socialresearchmethods. net/kb/ethics. php How to cite Research Real Estate Data Set, Essays

Quality in Customer Focused Operations- myassignmenthelp.com

Question: Discuss about theQuality in Customer Focused Operations. Answer: Introduction Customer has been considered as the king of the market. Satisfying the consumers has been ranked at the top priority of any of the business organization. The firms needs to adopt varied range of approaches and methodologies for developing the products and services as per their requirements. This will aid the entity in offering a high level of satisfaction to the consumers. The below executed report has been made focused on the concept Quality in Customer Focused Operations of Nike Inc. which is a multinational brand name. This approach has been made focused on the operations and functionalities, which are linked to offer a high level of satisfaction to the consumers (Bishop, Fody Schoeff, 2013). Moreover, the report will also be focusing on operational processes which are executed within the organization and also the ITO framework will also been utilized for describing these processes. The further analysis has been conducted on the potential quality problems which will develop as an issue for the business entity. Company overview Nike Inc. is an American multinational organization which has been associated with the business operations of outlining, creating, and assembling of footwear, attire, gear, extras, and services. The business element has been executing the operations and functionalities everywhere throughout the globe. Nike Inc. is a well renowned brand name in the sector of sportswear and other associated services. The business corporation fosters a culture off invention and creativity and which enables the entity to offer the best quality of products and services to the consumers. These products and services aid the entity in attaining high level of satisfaction which tends the organization to enhance the goodwill. The more the satisfied are the consumers, the more will be market share. On the basis of the conducted research it has been analyzed that the business entity covers 47% of the market all over the globe in the sector. Moreover, the business entity has also been generating revenue of 32.4 b illion which has been increased to 6% as compared to the last year. The business corporation has been focused on the consumers all over the globe and operates the business in 45 nations through a number of 700 stores. The company has also been enjoying the credit of being a leader in the market. The business corporation deals in high quality products for offering the athletes a high level of comfort and which attains satisfaction for sure and also deals in sports-wear, accessories, apparels, footwear etc. The products are designed and developed after taking into consideration all the needs and requirements of the consumers and which tend the entity to offer the best quality of products. The business entity has adopted customer oriented approach for development of products and services. Moreover, the entity has provided focus on the sportswear for offering the athletes a high level experience. As the business entity offers sportswear, apparels and other accessories the main target ma rket or the key consumer segment for the company are the sports men/women or the athletes. The entity shares a good market due to this consumer segment. Further, as the entity also offers apparels footwears and accessories to the other consumer segments. The target market of the business entity covers the consumers from all the age-groups. For instance, the sports-wear can be purchased by each gender and also of any age. Literature review On the premise of the exploration executed by Nadeem et al., (2013) it has been broke down that portrayed Quality as consistency with settled conclusions and this agrees with Taylor et al., (2013), who described Quality as anything that accords with the ascribes of the thing to address the outside clients' issues. In like manner, the thing quality shifts from that of an organization as the earlier are unmistakable, however the latter is unimportant. Organization is in like manner described in a sudden way. The American Society for Marketing, for example, portrays advantage as activities or points of interest that are offered accessible to be obtained, or that are offered for being related to a particular thing. Willemink et al., (2013), described advantage as 'any lead or act in perspective of a contact between two get-togethers: the provider and the recipient, and the case of this reciprocal system in imperceptible. Hitt, Carnes and Xu, (2016) took a look at advantage as a course of action of monetary activities that give time, territory shape and mental favorable circumstances. Modi and Thakkar, (2014) portrayed advantage as an arrangement of characteristics and general properties of the organization which intend to satisfy the clients and address their issues. Mohamed and Shirley (2009) underlined that the Nike need to consider the idea of their organizations since this quality is seen as the exemplification or focal point of imperative contention. Nallusamy et al., (2015) described advantage as a course of action of traits that address the clients' issues, invigorate the associations between the affiliation and them, and update the clients' an impetus too. The creator assumes that extraordinary learning of the traits and good conditions of advantage quality as for element do contribute for their flourishing and their energy in the worldwide dealing with a record centered condition. From these definitions we reason that the idea of dealing with a record adva ntage is an integrative assessment of the organizations offered to the external client, for clients are believed to be independent individuals with various necessities on the introduce of which organizations are given, in light of certain detail. This requires the business organization need to exactly pick creative delegates with high abilities and limits. The beneath specified are the criteria and the measurements on which the clients' desires and observation can be uncovered and the same are as per the following. Reliability, receptiveness, capability, convenience, courtesy, communication, trustworthiness, security, understanding and tangibility are the dimensions and the same are explained respectively. The ability of a business organization to precisely attain the services in the best possible time and as presented by the surety it has offered to the consumers. The predisposition and willingness of specialist entities to aid the consumers and achieve their requirements, promptly answer to their request, and tackle their issues as rapidly as could be anticipated under the conditions. Having sufficient abilities and learning that empower the workers to perform their employments appropriately. Offering simple access to an administration as far as area and through administrations given by means of the phone, the web, or some other methods for communication and this can also be considered as relevant as a dimension in the concept of customers expectations. Taking into consideration the customers consciously and also in a cordially attractive way, understanding their requirements and needs, and also considering their telephone calls tenderly can be considered as a relevant approach. This happens through noble tuning in to the customer passing on data to them unmistakably and encouraging outside correspondence with laborers. This can be accomplished through full trust and trust in the specialist co-op and in addition his trustworthiness and straight imposition. T his relies upon whether the administration is free from dangers and perils, absconds or questions with the goal that it gives real wellbeing, money related security and in addition protection. Knowing the client: this can be made achievable through the capacity to pinpoint the clients' needs and understanding their individual issues. This consolidates physical perspectives related with organization, for instance, instruments and equipment, individuals, physical workplaces like structures and tolerable adornment and other noticeable organization workplaces. Additionally, this approach can be named as Servqual. Further Consumer loyalty is affected by clients' impression of value Naveen et al., (2013). Administration quality is a precursor of the more extensive idea of consumer loyalty (Qureshi et al., (2015) and the connection between benefit qualities what's more; steadfastness is intervened by fulfillment Sheth, Deshpande and Kardani, (2014). Satisfaction of the consumers has been considered as the customers' valuation of services after the purchase rather than their desire secured serenity as an individual knowledge and attitude which is associated to the nitration between individual desires and genuine get. Consumer loyalty has been considered as very much significant for the general valuation to the services. It has been also considered as the reflection to the consumers which is based on the past buy of the consumers. Client fulfillment ought to be profoundly esteemed in business called attention to that enhancing consumer loyalty is the best way to business achievement. The relations hip among benefit quality and consumer loyalty has gotten impressive consideration in the showcasing writing Zahraee et al., (2014) Inside this exploration zone, various observational investigations have announced the positive connection between consumer loyalty and administration quality. The European and American consumer loyalty files models, in any case, recommend that administration quality is a part of fulfillment. Firms that give unrivaled administration quality likewise have a more fulfilled client base. Operational processes The term operations have been considered as the process of transformation of inputs into outputs. Inputs include the raw materials, workforce, machinery and tools, data and money, whereas, the outputs are the products and the services. The below mentioned are the two operational processes which can be determined or described in relation to the ITO framework: Supply chain management The concept of supply chain management of Nike is multi-product and multi-jurisdictional within delivery precision. This system enhances overall incomes, decreases stocks, limits cost markdowns, and also provides and ensures that the consumer gets the correct product collection on time. NIKE moved ~900 million units through its inventory network a year ago. Its manufacturing network includes of more than 700 processing units in 42 nations. Every item moves from 57 distribution centers over a system of 18,500 records and 140,000 retail entryways. The below mentioned is the ITO approach which has been adopted for determining the supply chain management within Nike Inc.: Input Transform Output Feedbacks In case of the supply chain in Nike Inc. the input processes involves the incoming of the materials that are the products which are required to be sent to the wholesalers and retailers. These products can be considered as the inputs resources in the mechanism of supply chain management (Dale, 2015). This step comprises of the transformation process, which is executed for converting the products or making the products ready or available for the consumers. The outputs are the products and services which are ready to be supplied to the consumers. These outputs are at the warehouses with the wholesalers and the retailers. Better and contemporary mediums of distribution should be used. The wholesalers receive the products which are stored in the warehouses for delivery. The transformation process comprises of the final packaging process of the products. This process involves the delivery of the goods to the retailers and then the same are sold to the end consumers as per the demand. After sales services should be provided by the retailers. Nike is one of the top brand name in the manufacturing sector of sports-wear and apparels. NIKE has been considered as one of the forerunners of the business symbolizing producing outsourcing system. It's presently investigating inventive methods for assembling so it can alter items on an extraordinary scale (Goetsch Davis, 2014). The manufacturing process of Nike has been diversified in various segments and the same has been described as follows: Footwear manufacturers: Production process of NIKE's is executed outside the borders of US by autonomous contract makers which are operating their work through the various production plants. In the year 2014, the business entity was provided by 150 footwear production plants in 14 nations. Moreover, the business firm has production lines in the regions of Vietnam, China, and Indonesia separately and which produce around 43%, 28%, and 25% of aggregate NIKE's footwear respectively (Bamford et al., 2015). 5% of aggregate NIKE mark footwear creation is the contribution which is provided by the biggest single footwear processing plant. Apparel manufacturers: Same is in the case of the majority of NIKEs attire, which is manufactured outside the US by free contract makers. On the basis of the basis of the research it has been noted that in the year 2014, NIKE was provided by 430 attire manufacturing units in 41 nations. China, Vietnam, Thailand, Indonesia, Sri Lanka, Pakistan, and Malaysia were considered as the largest contributors for the production (Anderson, Anderson and Parker, 2013). The best five attire contract makers together represented 34% of NIKE's clothing generation. One attire contract maker represented more than 10% of generation. Nikes distribution centers: NIKE has five essential appropriation focuses in the US situated in Memphis, Tennessee, three of which work on a rented premise. The organization had 16 dispersion focuses outside the US toward the finish of financial year 2014. NIKE mark attire and hardware items are likewise dispatched from its conveyance focus in Foothill Ranch, California. Chat and Hurley items are sent essentially from Ontario, California. Apart from these processes the adoption of the ITO framework has been presented for the Nikes manufacturing process which has been presented as follows: Input Transform Output Feedbacks In case of the manufacturing process of Nike, the raw materials, the human resource, and financial resources utilized for producing the products and the services are considered as the input resources (Akalin, Huang and Willems, 2016). These factors are considered as an integral part in the manufacturing process. This process involves the core manufacturing operations and functionalities which are executed for transforming the raw materials and the other available resources into finished products. The finished products and services which are considered as the outputs and the same are out for the wholesalers and the retailers (Bianchi and hlstrm, 2014). These wholesalers are the distribution channels which are considered as the mediums, for making the products available to the customers for consumption Training sessions should be offered so as to enhance efficiency and productivity. The raw materials which are required and are considered as the significant art in manufacturing the products. The raw material is transformed in the finished products by undergoing through various processes and the same are sent for the finishing and packaging. The finished products are sent to the wholesalers and then to retailers for consumption. The delivery to the consumers should be on time so as to offer full satisfaction. Potential quality problems For any of the business organization operations are considered as the focal center and through which all other useful ranges interface. For instance, finance, advertising, and human resource, each of these plays a crucial role in the business organizations operations. The central dependence on operations with respects to the motivation behind the entities presence characteristics the implication of successful processes management. In a worldwide market, overseeing operations is no little undertaking. With industrial facilities, workplaces, stores, and circulation focuses scattered all through the world, multinational associations are in charge of organizing operations over a worldwide production network (Brown, Bessant and Lamming, 2013). The below mentioned are some of the potential quality issues which are being faced by Nike Inc.: Quality control has been considered as vital for any footwear or clothing organization (Fernie and Sparks, 2014). The business entity must ensure that the items they are putting out stick to the norms of value and fulfill the clients. The retail advertises is a flighty one and clients will turn on a brand rapidly if their quality control isn't satisfactory (Brown et al., 2013). The below mentioned are the factors which are considered as liable and relevant for the increasing quality problems in the products and services of the entity: Stock administration, planning, and request determining are considered as the issues which have the most impact over the business firm. It is of very much significance for a business entity to consider the inventory network administration system and outline while addressing the stock and booking (Gupta and Starr, 2014). A standout amongst the most critical segments of effective inventory system management is exact request determining (Ferguson et al., 2016). This is on account of obtainment, generation, distribution, demanding, preparation, and stock are altogether decided in light of forecasts of what request will be (Galliers and Leidner, 2014). While conjectures are never totally precise, there are an assortment of devices and procedures that Nike can use to enhance the exactness of their expectations. Since i2 Technology's estimating programming turned out to be incapable, Nike ought to consider an assortment of quantitative techniques using in-house information to create experiences. Conclusion After summing up the above executed report it has been analyzed that the maintaining quality as per the requirements of the consumers and their expectations is a very crucial task. The same has also been considered as an integral part of the operations within the organization. The above executed report comprises of the analysis of the two operations processes and the same are explained by making use of the ITO framework. Moreover the analysis also consists of the identification of the potential issues which are being faced by the business entity and also some of the recommendations which are made for improvements. Recommendations The business entity should make use of better quality of resources and these resources can also be of specialized features and qualities which will aid in offering the best quality of products and services. Further, the business corporation also require to hire a set of skilled and professionals for front desk operations which will assist the consumers on their concerns and queries. Training sessions can also be provided by the business entity and the existing employees or the senior authorities should be asked to provide these sessions. The business organization should make advertise the products and services by making use of famous personalities and familiar faces. This strategy will aid in enhancing the awareness as the consumers or the audience will be influenced more from these personalities. 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